GCUC Podcast Recap: Juda Srour, Co-Founder and CEO ofJay Suites

From Construction Sites to Conference Centers to Rooftop Spaces: How Jay Suites is Redefining Workspace and Events in NYC

What does it take to scale a brand in one of the most competitive real estate markets in the world, and still keep control of every detail?

In this episode of the GCUC Podcast, Liz Elam sits down with Juda Srour, founder of Jay Suites, to talk about his journey from launching his first location at just 19 years old to leading a portfolio that spans offices, event venues, and rooftop spaces across New York City. Jay Suites has also purchased four buildings in Manhattan, an uncommon model in coworking.

Whether you’re an operator, founder, or flexible workspace fan, this conversation offers a rare look into how ownership, design, and fast decision-making have fueled over a decade of growth for one of NYC’s most unique workspace brands.

Starting Young, Thinking Long-Term

Juda launched Jay Suites in 2009, right in the middle of the financial crisis. While many saw risk, he saw opportunity. With the support of his brother and co-founder Jack, he signed his first lease and never looked back.

Today, Jay Suites operates 12 coworking locations, 6 event and meeting venues, and 4 rooftops. And they’re not done. A new location outside New York City is already in the works.

What sets Jay Suites apart isn’t just scale. It’s how hands-on they are. Juda and his team build spaces from scratch, manage construction in-house, and run the buildings they own.

“We do everything, from the sprinkler systems to the millwork. That level of involvement lets us make sure the experience feels consistent across locations,” Juda says.

From the Pandemic to New Possibilities

When COVID hit, Juda didn’t retreat. He doubled down.

While foot traffic in Manhattan disappeared and many coworking brands paused or closed, Jay Suites added seven new spaces, including a high-profile location at 40 Wall Street.

The key to their resilience? Clear communication with landlords, operational flexibility, and a willingness to move fast on opportunities.

Juda’s also a realist. He’s seen market cycles before and knows another shift is underway. Occupancy is tightening, Class A office space is returning, and coworking is regaining momentum, especially among enterprise clients.

“I think we’re going back to pre-COVID dynamics, but we’re smarter now. Demand is growing, but expectations are higher, too.”

Redesigning for the Modern User

Over time, Juda’s team has adapted Jay Suites’ layouts based on evolving needs. Older locations prioritized density; newer spaces emphasize shared environments.

Now, features like phone booths, common areas, and collaborative lounges are standard. Design is more intentional, tech is better integrated, and long-term tenants benefit from custom build-outs.

The result? Their strongest growth engine is still word of mouth—repeat customers and referrals.

Big Announcements Ahead

Juda shares a few exciting updates in this episode:

• GCUC 2026 will be hosted at Jay Conference Bryant Park, a 40,000 sq ft event space in the heart of NYC.
• Jay Suites is expanding outside of New York City for the first time, with a new lease nearly finalized.
• He also reflects on mentorship, mindset, and why stepping back for perspective matters.

“Don’t rush into decisions. Talk to people who aren’t in the weeds. And always seek out mentors,” Juda advises, something he’d tell his 12-year-old self.

Listen Now

Hear the full conversation with Juda Srour on the GCUC Podcast for a behind-the-scenes look at coworking growth, market trends, and what it takes to build something that lasts.

Join us at Jay Conference Bryant Park in 2026 for the 50th GCUC!

Tickets are now live: na.gcuc.co/buy-tickets/

🔗 Visit Jay Suites: jaysuites.com
🔗 Connect with Juda on LinkedIn: linkedin.com/in/judah-srour-9582a1226